Do you live in Warrington? Interested in becoming an SEO? If you said yes to any of these questions, then you should definitely keep on reading. There are many digital skills that you will need to learn in order to become an SEO since search engine optimisation is always changing. SEO in 2019 is quite different from SEO in 2015 and you will need to constantly keep up with the changes to be a good SEO. So, with that said, we will now take a look at some of the digital skills you absolutely need to have or learn to become a SEO Warrington.

SEO Audits in Warrington

The first one is the ability to do SEO audits. The main job of an SEO in Warrington is to increase the organic traffic to a particular website through optimising the site for Google and other search engines. In many cases you will have to do so for a variety of client sites and many of them will be sites that have existed for many years and not just be brand new websites. This means they will have their own SEO history and you will need to be able to audit the website to determine its current state, what is wrong or right with it and what needs to be done. If the site has been penalised by Google manually or through an algorithmic penalty, you need to be able to identify that and create a plan of action to fix the website. Additionally, you will have to audit every part of the site which includes on-page optimisation, backlinks, anchor texts, keyword usage, actual content etc. Being able to properly audit any website is such as valuable tool that you can even specialise in it and offer this as your sole service.

Keyword Research

Next, another digital skill that you will need to learn is the art of keyword research. Being able to find the right keywords for a website is absolutely critical because if you choose the wrong keywords then all other Warrington SEO work will not be effective and a lot of time and money will be wasted. You will need to know how to identify long tail keywords that have clear searcher intent that is related to the business or website. You should also choose keywords that are not too competitive since overly competitive keywords can be almost impossible to rank for.

There are many methods of doing keyword research and you will most likely need tools such as Ahrefs, Semrush, Majestic, Long Tail Pro etc. One great method is to check out the keywords that your competitors are ranking for and target these keywords as well. Additionally, once you have your keywords, you will need to be able to do on-page optimisation for the site. This skill is all about being able to use the right keyword density throughout the content, being able to use the right anchor texts for internal linking and ensuring that you pay particular attention to the specific keywords to be used in the URL, page title and headlines.

Off-page SEO Optimisation

Lastly, the final skill that you must learn is that of off-page optimisation or building links. Google relies heavily on links in order to tell them how to rank a website. So, you will need to build links as an SEO and it is important that you can build white hat links at scale. This means you should be able to do outreach and get as many guest posts, resource page and skyscraper links as you can. There are many other link types and you should strive to be able to build as many of them as possible.

To wrap things up, we have just looked at some of the digital skills that are necessary in order to become a good SEO in Warrington. So, be sure to start learning them and putting them into practice, since SEO is best learned through actually doing it.